With Book, Ivanka Trump Must Walk Complicated Ethical Line

Washington (AP) -- With the publication of her new self-help book, Ivanka Trump must navigate complicated ethical territory.

The focus of intense public interest, the first daughter and unpaid White House adviser has largely sought to lower profile. This week she came out with "Women Who Work: Rewriting the Rules for Success," a book that evolved from a women-friendly marketing campaign by her lifestyle brand.

While Trump has opted to donate proceeds to charity and avoid a publicity tour, the book has generated a rash of media coverage — and some fresh questions about whether she could profit from her rising profile.

Trump has stressed that the book is a personal project written before her father, Donald Trump, was elected president in November.

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