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Wall Street Wellness Programs Are Being Used to Drive Sales

Most companies want healthier employees to cut insurance costs. ING wants them to increase profit.
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Source: PeskyMonkey/Getty Images/Vetta
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When Lance Hulack calls his first client on Monday morning, they spend 15 minutes talking about their fitness trackers. “I’ll say, ‘Hey, I saw you crushed it on Saturday! 25k steps,’” Hulack, the director of corporate sales at ING Group, says. “Then we talk about what we need to do workwise: ‘What are you looking to hedge? What levels are you looking at?’ It’s a really good ice-breaker rather than talking business all the time.”

Hulack is an enthusiastic participant in ING’s new corporate wellness program. For the last few weeks, he has diligently worn a company-issued TomTom that logs his exercise, body composition, and sleep. Each morning, he signs into the Dacadoo app connected to the tracker, punching in what he had for breakfast and answering a few questions about his feelings.

This kind of health awareness is clearly good for Hulack and certainly not new to the corporate landscape. What’s new is that he’s also persuading his clients to do the same.