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A Carmaker Talks About What Comes After Driving

Ford’s CEO wants to sell mobility, not just machines.
Chariot's afire.
Chariot's afire. Rebecca Cook/Reuters

Mark Fields, the CEO of Ford Motor Company, doesn’t merely predict a future where cars matter less. He’s been actively trying to get there, ever since he took the stage at the 2015 Consumer Electronics Show to announce his company’s plans to sell “mobility,” rather than horsepower alone.

“The existing infrastructure for motor vehicles simply cannot sustain the sheer number of vehicles expected to be on the road in the coming years,” he told the audience. “Our roadmap has to include not only smarter cars, but smarter roads and smarter cities.”