Chieh Huang has borrowed a lot from Amazon.com Inc. to expand his e-commerce startup Boxed Wholesale, which sells bulk packages of paper towels, granola bars and maxi pads, including free delivery within two days on most orders and an inexpensive house brand of products. And, like Amazon founder Jeff Bezos, Huang started the company in his garage in 2013.
One big difference between Boxed and the e-commerce giant: the startup sells only about 1,500 products, mostly household goods, compared with Amazon’s roughly 350 million items from books to televisions to mixed nuts. Now Boxed has spent tens of millions of dollars on a new automation system, launching this month, to triple the output of its 140,000-square-foot warehouse in Union, New Jersey, without needing more space or workers.
