VW Said to Consider Selling Ducati Brand in Wake of Asset Reviewby and
Evercore said to be hired to advise on strategic options
Several possible buyers expressed interest in motorcycle brand
Volkswagen AG is considering selling its Italian motorcycle brand Ducati as part of an asset review that started last year to examine options for non-core operations, according to people familiar with the matter.
VW’s Audi premium-car division, which owns Ducati, started sounding out potential bidders about two months ago and several strategic buyers expressed interest, said the people, who asked not to be identified as the talks aren’t public. Audi hired Evercore Partners Inc. to advise on strategic options, they said. No decision has been taken on a possible transaction and VW might still decide to keep the marque, the people said.
A spokesman for VW’s Audi premium-car division declined to comment. A spokesman for Evercore couldn’t immediately comment.
Selling Ducati, which VW acquired in 2012, would mark a departure from the German manufacturer’s empire-building under former Chief Executive Officer Martin Winterkorn and former Chairman Ferdinand Piech. Winterkorn’s successor Matthias Mueller embarked on a far-reaching strategic overhaul of the carmaker, including an analysis of non-core assets like Ducati, and is pushing to streamline the industrial giant.
Reuters first reported that VW hired Evercore for a possible sale of Ducati.