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Desperate Malls Turn to Concerts and Food Trucks

  • Retail landlords use their parking lots as event space
  • Carnivals being held for first time at Texas, Wyoming malls
Bloomberg business news

How to Combat Amazon's Retail Dominance

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Malls are fighting for shoppers with one thing their web rivals can’t offer: parking lots.

With customer traffic sagging, U.S. retail landlords are using their sprawling concrete lots to host events such as carnivals, concerts and food-truck festivals. They’re aiming to lure visitors with experiences that can’t be replicated online -- and then get them inside the properties to spend some money.