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We Are Superman Every city in America has a racial and economic dividing line. This is the story of Troost Avenue in Kansas City, and those looking to erase the divide.
CityLabJusticeA Ridiculous City-Branding Campaign We Can Get BehindIn Chattanooga, Tennessee, the city’s PR geniuses figured out that if people are going to roll their eyes, it’s best to be in on the joke.Is Chattanooga, Tennessee literally perfect? No, but their ad comes close. Chattanooga Area Chamber of CommerceByLaura Bliss+FollowApril 12, 2017, 12:00 PM UTCHark, a rare entry in the canon of decent city-branding efforts!A new campaign out of Chattanooga, Tennessee dubs the city “Literally Perfect” with a series of delightfully demented mini-musicals. It’s PR that’s better than it ought to be, and it might have something to teach other cities scratching about for a tagline.
