Photographer: Ty Wright/Bloomberg

Material World: How America's Push to Live Healthier Is Changing Food Labels

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Every other week, hosts Jenny Kaplan and Lindsey Rupp guide you through the consumer universe, breaking down what's going on with all the things people buy.

Food and beverage companies have long used buzzwords like "natural" and "healthy" to get shoppers' attention, a battle that's intensified now that foodie culture has gone mainstream. Whether it's organic, gluten-free or non-GMO, consumers are demanding more information about what's inside the stuff they eat and drink. And that, in turn, is forcing companies to navigate an antiquated and confusing regulatory system. Jenny and guest host Craig Giammona examine how the demand for information about what's in our food is playing out in grocery stores.


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