Uber built its empire by avoiding paying for stuff, especially the fees cities levy on traditional car services. But at end of a PR month as fraying as the last two, the ride-hailing giant is changing its tune about at least one kind of fee: road pricing, or any scheme that charges car commuters to ease horrendous traffic.
“We’re ready to support this type of broad-based road pricing because a marketplace for efficiency is an exciting prospect for ridesharing companies,” writes Andrew Salzberg, Uber’s head of transportation policy and research, in a Medium post published Thursday. “When all car users pay a price for their travel, we believe even more people will be incentivized to share.”
