Hootsuite: The Unicorn That Never Was

For more than two years, it has been widely accepted that Hootsuite is one of Canada’s very few unicorns -- startups worth at least $1 billion. Turns out it was never worth that much.

Hootsuite Media Inc., whose software helps businesses manage their social media accounts and advertising campaigns, raised $60 million at a reported valuation of $1 billion in September 2014. In fact, the true valuation was between $700 million and $750 million, according to people familiar with the matter.