Skip to content
Subscriber Only

Buffett Takes His Own Advice in Walking Away From Unilever Bid

  • Legendary investor has cited baseball on takeover discipline
  • “If people are yelling, ‘Swing, you bum!’ ignore them”

Warren Buffett is so good at dealmaking that bankers and salesmen study his musings endlessly for clues on how he does it. But even he doesn’t always get his way. And he has advice on that, too.

On Sunday, Kraft Heinz Co. withdrew its Buffett-backed bid for Unilever, which would’ve created the world’s No. 2 food-and-beverage company. It adds to a list of proposed transactions involving Buffett or his partners that weren’t completed, like reported attempts to buy Yahoo! Inc.’s core assets or take over Avon Products Inc., the cosmetics maker.