Microsoft Raises U.K. Product Prices After Pound's Brexit DropBy
Company increased prices on Wednesday, spokeswoman said
Sonos, Apple among technology companies to have lifted prices
Microsoft Corp. again hiked the price of some of its products following sterling’s decline in the wake of last year’s Brexit referendum.
Becoming the latest technology company to try to force the pound’s drop on to consumers, the company said it increased prices on software and laptops on Wednesday, a spokeswoman said on Thursday.
Microsoft’s Surface Book laptop was first offered at 1,300 pounds ($1,626) when launched in the U.K. in February last year, dropping to 1,000 pounds at the beginning of this year. The same model now costs 1,450 pounds, according to the company’s website, an increase of 12 percent from its launch price.
The pound has fallen 16 percent versus the dollar since last June’s vote, making it costlier to import goods into Britain and eating into profits earned in pounds when translated into another currency.
Wireless-speaker maker Sonos said on Monday it will raise prices in the U.K. this month across its range of home-audio systems. Apple Inc. last year quietly raised the cost of some of its products in Britain by 20 percent.