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Spotify Befriends Katy Perry in Quest to Win Artists’ Favor

Streaming service stages online, billboard campaign for single
Company wants to show internet exposure can outdo radio play

Bloomberg business news — Katy Perry Uses Spotify to Sell Album

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February 10, 2017, 5:14 AM UTCUpdated onFebruary 10, 2017, 4:07 PM UTC

Fans of pop star Katy Perry woke up Friday to an e-mail on their smartphones: Her new single, “Chained to the Rhythm,” is available for streaming.

They got another reminder when they logged on to Facebook, where Perry is liked by more than 70 million people. As if that weren’t enough, Los Angeles and London fans on their daily commutes were greeted by billboards.