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Spotify Befriends Katy Perry in Quest to Win Artists’ Favor

  • Streaming service stages online, billboard campaign for single
  • Company wants to show internet exposure can outdo radio play
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Katy Perry Uses Spotify to Sell Album

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Fans of pop star Katy Perry woke up Friday to an e-mail on their smartphones: Her new single, “Chained to the Rhythm,” is available for streaming.

They got another reminder when they logged on to Facebook, where Perry is liked by more than 70 million people. As if that weren’t enough, Los Angeles and London fans on their daily commutes were greeted by billboards.