It’s True, Big Tobacco May Actually Give Up Cigarettes

For decades, big tobacco unsuccessfully spent billions of dollars trying to develop safer cigarettes that satisfied smokers’ cravings, and today’s range of alternative products finally look to be having the desired effect. For the first time, more vapers classify themselves as ex-smokers than those that haven’t kicked the habit, according to a survey commissioned by British American Tobacco Plc. The results give some credence to Philip Morris International Inc.’s claim that it may eventually stop selling cigarettes altogether.

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