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Super Bowl Advertisers Laud Diversity

  • Google, Airbnb commercial spots include messages of inclusion
  • Coca-Cola re-airs controversial ‘America the Beautiful’ ad
HOUSTON, TX - FEBRUARY 05: A general view of pre game during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas.
Photographer: Bob Levey/Getty Images
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At times, it seemed like Super Bowl advertisers were speaking directly to President Donald Trump.

Several brands chose messages of inclusion in their commercials during Sunday’s 34-28 overtime victory of the New England Patriots over the Atlanta Falcons, where broadcaster Fox was charging more than $5 million for each 30-second spot. Some messages were subtle. Others were more overt. And others may have been unintentional. But in an especially tense moment in American politics, it was hard not to see some ads as responses to the new president’s controversial policies on immigration, even as many of the spots stayed in safer territory of talking animals and celebrities.