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Economics

Trump Might Nudge Sneaker Jobs Home, but Mainly for Robots

Using more U.S. plants “would seem to be politically prudent.”
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Illustrator: Sam Taylor

Sneaker makers, led by Nike, were among the most vocal supporters of the Trans-Pacific Partnership trade pact. They had good reason to be: Companies including Nike, Adidas, and Under Armour could have saved $450 million from tariff reductions in just the first year of the deal, forecast the Footwear Distributors and Retailers of America.

Now with President Trump blowing up trade pacts—he nixed U.S. participation in the TPP during his first week in office—and lambasting companies that import a lot of their products, sneaker makers could find themselves on the receiving end of a Trump Twitter tirade.