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After Dual Focus for Two Years, Dropbox Goes All in on Corporate Customers

Instead of individual accounts, Dropbox is pitching companies one big online storage box
Dennis Woodside, chief operating officer of Dropbox, left, and Drew Houston, chief executive officer and co-founder of Dropbox.

Dennis Woodside, chief operating officer of Dropbox, left, and Drew Houston, chief executive officer and co-founder of Dropbox.

Photographer: Victor J. Blue/Bloomberg

After having one foot in consumer technology and one in the corporate world, Dropbox Inc. is now all in on enterprise software.  

What began in 2007 as a website to store a few personal files and photos, turned into a cloud service that some employees used of their own volition. Now the goal is to have Dropbox be the default file storage and project-management service for all staff at companies.