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Vegemite Heads Back to Australia in $345 Million Bega Deal

  • Bega Cheese to acquire global trademark rights for Vegemite
  • Cheesemaker buys Mondelez International regional grocery unit
Reichenbach, Germany - 0ctober 4, 2013: Vegemite on Toast - Produce in Australia at Kraft Foods' Port Melbourne. It's a popular dark brown australian Food Paste - used as spread for sandwiches and toast - the Australian People love it for Breakfast. It taste similar to beef bouillon. I shot this photo at home in Germany - the Vegemite was a Souvenir from my Australia Trip. Toast with Knife and 2 small packages of Vegemite.
Photographer: Bernhard Richter/Getty Images
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Vegemite, the iconic yeast spread found in almost every kitchen Down Under, is back in Australian hands as part of a record A$460 million ($345 million) acquisition by Bega Cheese Ltd.

Bega, best known for its cheddar cheese, is buying a suite of brands including Zoosh salad dressings and beef drink Bonox from Illinois-based Mondelez International Inc., it said Thursday in a statement. The debt-funded deal will transform dairy producer Bega into a consumer-goods company. Its shares jumped the most in more than a year.