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Apple to Raise U.K. App Prices to Counter Weak Pound

  • Costs to rise as much as 25 percent for apps and in-app costs
  • Value of pound has fallen roughly 18 percent since June vote
Photographer: Kiichiro Sato/AP Photot

Apple Inc. is raising App Store prices in the U.K. as much as 25 percent, bending to the pound’s drop in value following the country’s vote to leave the European Union.

Apps that cost 79 pence (98 cents) will increase to 99 pence, according to a notification sent to app developers today, seen by Bloomberg. Apps that costs $2.99 in the U.S., for instance, will now cost 2.99 pounds. Apple told developers the changes will be made in the next seven days.