Trump Mocks TV Ratings of ‘Apprentice’ Reboot He Co-ProducesBy
President-elect Donald Trump jeered at the disappointing ratings for the new version of his reality show “The Apprentice,” despite the fact that the program includes his own name in the credits.
Trump is listed as an executive producer on NBC’s “The New Celebrity Apprentice,” which makes him eligible to receive proceeds from the show and would give him financial incentive to root for its success. Instead, the president-elect tweeted Friday that his replacement as host of the show, Arnold Schwarzenegger, failed to draw as many viewers as Trump used to.
“Arnold Schwarzenegger got ‘swamped’ (or destroyed) by comparison to the ratings machine, DJT,” Trump said, using his initials. “So much for being a movie star.” He also chided Schwarzenegger, the former Republican governor of California, for supporting rival presidential candidates John Kasich and Hillary Clinton.
The new program’s premiere drew an average audience of 4.93 million, down more than 43 percent from the most recent Trump-hosted premiere in 2015, according to Variety, which cited tougher competition from the Rose Bowl football game and the new season of “The Bachelor.”
Trump has previously said he’s not playing an active role on the new version of the show, though he continues to have “a big stake” in it. Since the president-elect’s name is in the credits, he has a right to comment on the ratings, adviser Kellyanne Conway said Friday on an interview on Fox News.
“This is his way of communicating,” she said. “People need to get accustomed to it.”
The tweets could also distract from a more serious item on the president-elect’s agenda Friday. Trump is scheduled to get a briefing from the nation’s senior intelligence officials on their conclusion that Russia’s most senior leadership authorized hacking of Democratic organizations during the campaign. Trump has questioned that assessment.
“There’s nothing more important than the people’s work, Donald Trump,” Schwarzenegger tweeted later Friday. “I wish you the best of luck and I hope you’ll work for ALL of the American people as aggressively as you worked for your ratings.”
— With assistance by Elizabeth Wasserman