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Amazon-American Apparel Deal Would Please Fashionistas and Trump

  • Bankrupt retailer remains popular with millennial shoppers
  • Los Angeles factory would lend Amazon Made-in-America cred
A customer views a pair of leggings for sale at the American Apparel Inc. factory boutique in downtown Los Angeles, California.
Photographer: Patrick T. Fallon/Bloomberg

Why would Amazon want to buy a twice-bankrupt American clothing company that has lost money for years?

The question has loomed large since the news broke Wednesday that the online behemoth is mulling a bid for American Apparel. Amazon won’t confirm any interest in making a deal, but the idea is far from outlandish for a company with mammoth fashion aspirations.