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Diamonds, Not Marriage, Are Forever for China’s Millennials

  • Women aged 18 to 34 account for 68% of Chinese diamond sales
  • Chow Tai Fook, Lao Feng Xiang are creating millennial lines
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Diamonds Are Forever for Millennials in China

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Jily Ji was 24 when she got her first diamond ring, a 2.5-carat solitaire given to her by her parents. In the three years since, the executive assistant from Shanghai has amassed a 15-piece diamond collection, including a ring, pendant earrings and necklaces that she bought for herself.

“We don’t have to passively wait to be gifted a diamond by a man,” the unmarried college graduate said. “Diamond jewelry is a natural way to express ourselves. It’s a far better investment than most fashion items as it won’t only gain value, but can also be passed down through the generations.”