Bombardier's CEO Wants to Stop Selling C Series Jets at a Discount

  • Bellemare: ‘We see many opportunities’ with plane in service
  • Performance with Deutsche’s Swiss unit is fueling interest
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Bombardier Inc. gained sales momentum for its flagship C Series jetliner this year with major orders from Air Canada and Delta Air Lines Inc. Now it’s looking to get away from the pricing discounts that fueled the aircraft’s rebound.

The planemaker expects to book new sales in the coming months after racking up 360 firm orders and more than 400 commitments for the C Series, its biggest-ever plane, Chief Executive Officer Alain Bellemare said. The jet’s better-than-expected performance at Deutsche Lufthansa AG’s Swiss International unit is fueling interest, as is the entry into service of a larger variant at Air Baltic Corp. this week.