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Super-Wealthy Men Are Now Entitled to Free Facials Before Their Flights

Stop sweating your long layover—luxurious spa treatments, especially geared toward men, are the latest development in the airport lounge arms race.

Private suites, butler service, onboard showers, closets full of pajamas … international airlines have launched plenty of flashy amenities in their first- and business-class cabins in recent years. But the perks on the ground are just as exciting.

One trend we’re excited to see on the uptick? Full-service spas in airlines’ premium lounges, often with a high-end cosmetic brand as partner, and special emphasis on a discerning male clientele. In fact, Virgin Atlantic’s Spas and Salons Manager Rebecca Creer says that 65 percent of the customers using the spa at the airline’s flagship London Heathrow Clubhouse are men.