Photographer: Chris Ratcliffe/Bloomberg

Sky TV Launches Underdog Bid to Crack U.K. Mobile Market

  • TV customers get free calls, texts, ability to sync recordings
  • Sales to pre-registered customers start mid-December

Sky Plc is seeking to lure customers to its new U.K. mobile service with adjustable data plans and discounts for those who already subscribe to its market-leading pay-TV package.

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