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Kellogg Pulls Ads From Breitbart Amid Hate-Speech Concerns

  • Retreat follows similar moves from Allstate, Warby Parker
  • Criticism of site has grown since chairman joined Trump staff
Photographer: Daniel Acker/Bloomberg
Updated on

Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon was tapped as a top adviser to President-elect Donald Trump.

Brands that advertise on Breitbart have drawn flak in recent weeks, with activists saying the website espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to abandon the site.