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Bargain Hunters Roil Retailers Looking for Rebound

  • Growing number of consumers only buying items that are on sale
  • Portion of e-commerce shoppers eclipses brick-and-mortar share
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Black Friday Recap: Shoppers Search for Bargains


Thrifty U.S. consumers carefully picked over Black Friday discounts during the four-day weekend, leaving retailers with less money in their registers and a lukewarm kickoff to the holiday season.

Though the number of shoppers grew over the weekend, the average amount they spent fell 3.5 percent to $289.19, including both online and offline purchases, the National Retail Federation found. Consumers shelled out $299.60 in 2015, according to the trade group, which bases its figures on surveys conducted by Prosper Insights & Analytics.