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In India’s Demonetization Chaos, Rent-a-Body Startup Makes Hay

  • Bookmychotu.com offers employees for lining outside banks
  • Surging demand for service prompts start up to add staff

Call it the triumph of the on-demand economy.

A Delhi-based startup is on a roll after it began renting workers by-the-hour as placeholders to busy professionals in India’s capital to stand in serpentine lines outside banks and ATM machines.  Customers are queuing up to exchange old currency or withdraw cash after the government took 86 percent of cash out of circulation.