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Major Advertising Technology Company Bars Breitbart News for Hate Speech

AppNexus takes a stand as bigger rivals, Google and Facebook, face scrutiny over their handling of 'fake news'

AppNexus Inc., operator of one of the biggest digital advertising services, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules. 

AppNexus scrutinized Breitbart's website after U.S. President-Elect Donald Trump tapped Steve Bannon, former executive chairman of Breitbart, to be White House chief strategist last week. The digital ad firm decided the publication had breached a policy against content that incites violence, said AppNexus spokesman Joshua Zeitz.