Photographer: Akio Kon/Bloomberg

Suicide Prompts Ad Agency to Review ‘Work to Death’ Principle

Updated on
  • Dentsu’s 10 principles, written in 1951, given to all staff
  • 24-year-old died after working 105 hours overtime in one month

Japanese advertising giant Dentsu Inc. is considering dropping a principle set by a former president encouraging staff to stick to a goal even to the point of death after a 24-year-old employee committed suicide because of overwork.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.