Suicide Prompts Ad Agency to Review ‘Work to Death’ PrincipleBy and
Dentsu’s 10 principles, written in 1951, given to all staff
24-year-old died after working 105 hours overtime in one month
Japanese advertising giant Dentsu Inc. is considering dropping a principle set by a former president encouraging staff to stick to a goal even to the point of death after a 24-year-old employee committed suicide because of overwork.
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