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Premier League Said in $650 Million Deal With China’s PPTV

  • PPTV said to pay about 12 times more than current agreement
  • Three-year contract will extend through 2021-2022 season
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Photographer: Michael Regan/Getty Images
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The English Premier League, soccer’s richest, has cashed in on a boom in the sport in China by signing a three-year television contract worth more than $650 million, according to a person familiar with the matter.

The deal is with digital broadcaster PPTV, a unit of Suning Holdings Co., the company that acquired a majority stake in Italian soccer team Inter Milan in June, according to the person, who asked not to be identified because the terms are private.