The English Premier League, soccer’s richest, has cashed in on a boom in the sport in China by signing a three-year television contract worth more than $650 million, according to a person familiar with the matter.
The deal is with digital broadcaster PPTV, a unit of Suning Holdings Co., the company that acquired a majority stake in Italian soccer team Inter Milan in June, according to the person, who asked not to be identified because the terms are private.