Photographer: Daniel Acker/Bloomberg

Deal of the Week: Twinkies Rise Again

Need a break from politics? Relax and have a Twinkie with Hostess Brands CEO Bill Toler, who stops by Deal of the Week to explain why his company went public again. Hostess almost liquidated in 2012, sparking a brief consumer panic that Ho Hos and Ding Dongs would go the way of the Dodo. But Apollo Global Management and Metropoulos & Co. acquired the company for $410 million in 2013, saving the brands. Earlier this year, they agreed with the Gores Group, a special purpose acquisition company, to take Hostess public. Now that Hostess is trading under the ticker TWNK, Toler explains to host Alex Sherman how the new company is different from the past -- even if the brands remain the same. 

To continue reading this article you must be a Bloomberg Professional Service Subscriber.