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Taco Bell Adds Boozy Vegas Flagship in Bid to Energize Brand

  • Location on the Strip is meant to showcase chain to tourists
  • Yum focusing more on Taco Bell following Chinese spinoff
New Las Vegas Taco Bell flagship restaurant.

New Las Vegas Taco Bell flagship restaurant.

Source: Yum! Brands
Updated on

Yum! Brands Inc., now more reliant on its Taco Bell chain to fuel growth, is opening a booze-serving flagship restaurant on the Las Vegas Strip to help invigorate the Mexican-food brand.

The new location will offer a retail shop, bar menu and all-night operating hours -- the first time a Taco Bell has tried that combination. Yum also is updating the Taco Bell logo for the first time in decades, part of a plan to add 2,000 Taco Bells globally by 2022 and become a $15 billion business.