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Failed Polls in 2016 Call Into Question a Profession’s Precepts

Electorate is tougher to gauge in world of mobile telephones
Seeing mortal peril for ‘a business that’s told us so much’

Bloomberg business news — How the Polls Got It Wrong

By

Michelle Jamrisko and

November 9, 2016, 7:45 AM UTC

The polls blew it.

U.S. survey companies and media organizations that collectively presaged a close Hillary Clinton victory now face an autopsy on how they got it so wrong after a year suffused by polls, aggregates of polls and even real-time projections of the vote on Election Day.