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BAT Takes on Philip Morris in Japan With New Tobacco Device

  • Heated tobacco product will go on sale in Sendai in December
  • BAT’s Glo to undercut price of Philip Morris’s iQOS device
relates to BAT Takes on Philip Morris in Japan With New Tobacco Device
Photographer: Daniel Acker/Bloomberg
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British American Tobacco Plc will begin selling its heated tobacco product Glo in Japan next month, ratcheting up competition in the country that’s become the foremost battleground for next-generation cigarettes.

Glo, a silver device that resembles an iPod and heats tobacco without burning it, will go on sale in around 600 stores in Sendai, a city in the north of Japan, London-based BAT said in a statement Tuesday. A starter kit will sell for 8,000 yen ($77), about 20 percent cheaper than Philip Morris International Inc.’s rival iQOS device.