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Rising Podcast Star Gets Hollywood Cast, Apple Embrace

  • Gimlet unveils slate of shows including fictional ‘Homecoming’
  • Advertisers clamor for more inventory in growing medium
Corrected

When a pair of producers left their jobs in radio and consulting to start a podcasting company in 2014, their first show -- “StartUp” -- chronicled their efforts to turn the new enterprise, Gimlet Media, into a going concern.

Two-and-a-half years and one podcasting boom later, Gimlet Media’s new series illustrates just how far the company – and the medium -- have come. On Tuesday, the Brooklyn, New York-based network will unveil its latest slate of shows, including “Homecoming,” a scripted, fictional serial voiced by star actors Catherine Keener, Oscar Isaac and David Schwimmer. The show, which debuts Nov. 16, counts Apple Inc.’s iBooks division as the exclusive sponsor, a sign of confidence in one of the medium’s rising stars.