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Nutella Maker Tells FDA, ‘We’re Not Just for Dessert Anymore’

  • Agency looking at whether serving size should be cut in half
  • Ferrero says hazelnut spread should be treated like jam
Jars of Nutella are displayed on a shelf at a market.

Jars of Nutella are displayed on a shelf at a market.

Photographer: Justin Sullivan/Getty Images
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U.S. consumers are putting more of their Nutella on toast and less on ice cream, and now the federal government may change its view of the smearable treat.

The Food and Drug Administration is looking into reducing Nutella’s serving size to one tablespoon from two because Americans are now using the chocolate-hazelnut spread on bread in the morning, instead of mostly dolloping it on their desserts. That would effectively cut in half the fat and calories consumers see on the label.