Photographer: Tomohiro Ohsumi/Bloomberg

Toyota Trails VW as China Boom Set to Spur Global Sales Shake-Up

  • VW on pace to overcome diesel scandal, topple Toyota this year
  • VW enjoys China growth while stalling U.S. market slows Toyota

Toyota Motor Corp. trailed Volkswagen AG in global sales in the first nine months, putting its four-year reign as the world’s largest carmaker at risk.

Worldwide deliveries rose 0.4 percent to 7.53 million vehicles in the nine months through September, Toyota said in a statement Thursday. Volkswagen’s sales climbed 2.4 percent to about 7.61 million in the same span, according to an Oct. 14 statement.

Barring a late comeback by Toyota, Volkswagen will pull ahead this year thanks largely to the diverging fortunes of Japanese and German automakers’ biggest overseas markets. While Toyota has joined the broader U.S. auto industry in a sales slowdown, Volkswagen is benefiting from its leading position in China and a tax cut that’s stoked buying since last last year.

In China, where Volkswagen outsells Toyota by a 3-to-1 margin, the Wolfsburg, Germany-based company has boosted deliveries by 11 percent to 2.58 million units through September. Industrywide deliveries may expand 7 percent to reach a record 26.3 million this year, according to an estimate by the China Association of Automobile Manufacturers. The government is looking at extending the tax cut that’s set to expire at the year-end, according to Qu Guochun, an official with the industry ministry.

Toyota’s U.S. sales have slipped 2.4 percent to 1.82 million units through September, as low gasoline prices sap demand for its redesigned Prius hybrid. After a record 2015, industry growth has slowed to just 0.5 percent this year, according to researcher Autodata Corp.

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