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Inside the Trump Bunker, With Days to Go

Win or lose, the Republican candidate and his inner circle have built a direct marketing operation that could power a TV network—or finish off the GOP.
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Inside the Trump Campaign’s Data Bunker

On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.

Parscale is one of the few within Trump’s crew entrusted to tweet on his behalf. He’s sitting at a long table in a double-wide trailer behind the debate arena, cheek to jowl with his fellow Trump staffers and Reince Priebus, chairman of the Republican National Committee. The charged atmosphere and rows of technicians staring raptly at giant TVs and computer screens call to mind NASA on launch day. On the wall, a poster of Julian Assange reads: “Dear Hillary, I miss reading your classified emails.”