Apple Takes Another Step Toward TV Vision With Suggestion App

  • TV app for Apple TV, iPhones, and iPads unifies video content
  • Integrates with video apps from HBO, ABC, CBS, Starz, and more

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Apple Inc., trying to expand the reach of its set-top television box, released a new app called TV to make it easier for consumers to find shows from providers such as CBS, ABC, and HBO.

The TV application has a suggestion engine that offers shows and movies based on previous content watched, similar to Apple Music’s “For You” feature. The feature links with the new single sign-in on the Apple TV streaming video device. Users can login to their cable network account in one app and have that access transfer to other compatible apps. Apple introduced the new app Thursday during an event at the company’s headquarters in Cupertino, California, which highlighted updates to the Mac computer line.

The TV app also integrates with Siri, Apple’s voice assistant, letting users access shows with voice commands. The TV app works with Siri on other Apple devices such as the iPad and syncs the video content among the different gadgets.

Besides the new app, Siri has an improved ability on Apple TV to tune into live channels and specific content. For example, a viewer could ask Siri to launch a football game and Apple TV will show the game within the correct app. Siri on the Apple TV also is gaining an improved interface for displaying sports scores.


Apple said the new TV app will be released in December via a software update. It will launch first in the U.S.

Apple Chief Executive Officer Tim Cook also announced that Apple TV will soon support the game Minecraft, which is owned by Microsoft Corp. Twitter Inc., which recently launched its live streaming application for the Apple TV, showed off a new version of the application that better integrates Tweets with video. Cook said the Apple TV now supports 8,000 apps and 2,000 games.

Before it's here, it's on the Bloomberg Terminal.