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Manhattan Trump Place Tenants Push for Building Name Change

  • Residents’ petition cites Trump’s treatment of women, racism
  • Landlord says it has a contractual obligation to use name
Trump Place

Trump Place

Photographer: George Etheredge/The New York Times via Redux
Updated on

Marjorie Jacobs loves the apartment building where she lives on Manhattan’s Upper West Side. She just has one problem: It’s called Trump Place.

Jacobs is one of more than 360 people who have signed an online petition urging landlord Equity Residential, the largest publicly traded U.S. apartment owner by revenue, to “Dump the Trump Name.” Jacobs, who said she’s hated the building’s label ever since Donald Trump began his presidential campaign, and her like-minded neighbors may be gaining some traction. A member of the building’s staff told her this week that maintenance and concierge workers were being fitted for new uniforms that don’t bear the Republican candidate’s name.