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SoundCloud Says Paid Streaming Service Has Spurred Sales Growth

  • Music startup focused on staying independent, co-founder says
  • Wahlforss: $10-a-month Go may come to Germany, Latin America
Bloomberg business news

SoundCloud Ltd. is growing revenue, expanding and focused on building a sustainable business so the Berlin-based music startup can remain independent, co-founder Eric Wahlforss said, without explicitly denying reports that the company is up for sale. SoundCloud started the $10-a-month Go in March to address the challenge of generating reliable revenue with its nine-year-old online platform for musicians and DJs to upload songs and share them with listeners. Wahlforss joined Bloomberg's Caroline Hyde in Berlin.

SoundCloud Ltd. is growing revenue, expanding and focused on building a sustainable business so the Berlin-based music startup can remain independent, co-founder Eric Wahlforss said, without explicitly denying reports that the company is up for sale.

The seven-month-old Go subscription-streaming service is fueling sales growth and advertising deals, Wahlforss said in an interview with Bloomberg TV, without offering specifics. SoundCloud plans to bring Go to new countries, he said, mentioning Germany and South America as potential destinations on a broad list of possible markets.