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Wells Fargo Steps Up Scandal Damage Control With TV Ad Push

  • Ad features a stagecoach in slow motion and piano music
  • Poll shows 14% of customers intend to leave the bank
A Wells Fargo & Co. bank branch in New York.
Photographer: Scott Eells/Bloomberg
Updated on

Wells Fargo & Co., trying to quell a scandal that has engulfed its consumer bank, will start broadcasting nationwide television commercials Monday night, outlining steps it has taken to halt abuses.

The spot -- featuring a stagecoach in slow motion, and a narrator talking over piano music -- escalates a public-relations campaign that already includes Internet and newspaper advertisements, as the firm tries to convince customers it’s putting their interests first. Authorities fined the bank $185 million last month, saying branch workers may have opened more than 2 million unauthorized deposit accounts and credit cards over half a decade.