U.K. Consumer Confidence Revives in Face of Brexit Price Squeeze

  • PwC measure returns to positive territory in September
  • Survey shows Londoners and young people most optimistic

British consumer confidence has rebounded since the Brexit vote, despite the impending squeeze on household budgets from rising prices, a PricewaterhouseCoopers survey found.

A gauge of expectations for the next 12 months returned to positive territory in September as more consumers predicted they’d be better off than worse off, PwC said on Friday. Londoners and young people were the most upbeat, the survey of 2,050 consumers found.

The report suggest consumers will continue to support an economy facing an uncertain year as Britain prepares for negotiations to leave the EU and the weak pound stokes inflation. 

“Following a slight decline in July following the EU referendum vote, we have seen a recovery in consumer confidence to the same levels we saw earlier in 2016,” said Kien Tan, director at PwC. “In fact, more consumers are expecting to spend more on groceries and holidays rather than less, as they expect prices to rise following the EU referendum.”

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