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Alibaba Expects to Top Singles’ Day Record With New Products

  • President Michael Evans says sales should top last year’s
  • Chinese e-commerce giant rolls out activities to boost sales
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Alibaba's Evans: China Is Not in a Bubble

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Alibaba Group Holding Ltd. expects to surpass the record $14.3 billion in sales it made on Singles’ Day in 2015 by rolling out new activities like virtual fashion shows and augmented reality games to entice shoppers.

"The numbers will be big and they’ll be bigger than last year," Alibaba President Michael Evans told Bloomberg TV at the Vanity Fair New Establishment Summit in San Francisco. He said the numbers aren’t the company’s main focus. "If the social experience isn’t a great event for all the people who participate, then we haven’t really achieved what we want."