Deal of the Week: Snapchat’s Lessons from Twitter and Facebook

Snapchat Isn't Just for the Youngs Anymore

Snapchat (OK, Snap Inc.) has hired banks to run its initial public offering. Morgan Stanley is running the show, a return to potential glory after fumbling Facebook’s IPO. Meanwhile, Twitter, whose IPO with Goldman Sachs garnered praise, is publicly stumbling in its quest to find a buyer. Bloomberg IPO reporter Alex Barinka tells host Alex Sherman why Snap is looking to both social media companies for lessons -- not just on how to go public but how to operate as a public company.


    Before it's here, it's on the Bloomberg Terminal.