Photographer: Justin Sullivan/Getty Images

Priceline Counts on Site Little-Known in U.S. to Battle Airbnb

  • has 7 million rooms available in private homes
  • Airbnb and HomeAway are far ahead in major U.S. cities

For years, Priceline Group Inc. has dealt with the boom in home-sharing by layering in private residential listings along with hotel properties. But as interim Chief Executive Officer Jeffery Boyd has watched Airbnb Inc.’s meteoric rise since 2008, he has decided Priceline has a way to go in the U.S. travel market.

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