Skip to content
Subscriber Only

How Apple Scaled Back Its Titanic Plan to Take on Detroit

  • Company to decide fate of self-driving platform by late 2017
  • Hundreds of software, hardware engineers leave amid struggles
Video player cover image

Why Apple Is Scaling Back Its Automotive Ambitions

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.

Hundreds of members of the car team, which comprises about 1,000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren’t public.