Note 7's Death Leaves Samsung's Brand at Risk

Updated on
  • Company says it will end production of Galaxy Note 7 phone
  • "This is a calamity," says Singapore marketing professor

Samsung Kills Galaxy Note 7: Can Their Brand Rep Recover?

Samsung Electronics Co. is corporate royalty in South Korea. It’s also a company recognized for its marketing smarts and engineering savvy worldwide, so much so that consulting firm Interbrand ranked it as the world’s seventh most valuable in its 2016 survey, ahead of Amazon and Mercedes-Benz.

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